Target Market
Imagine you’re throwing a birthday party. You wouldn’t invite every single person you’ve ever met, right? You’d invite your close friends and family—the people who know you, like the same things, and will be excited to celebrate with you. Running a business is a lot like that party. You can’t talk to everyone in the world. It’s too exhausting, too expensive, and most people just won’t be interested. Instead, you need to find your business’s “best friends”—the group of people who will love what you do the most. This group has a special name: your Target Market. Chapter 1: So, What Exactly IS a Target Market? In simple words: A Target Market is a specific group of people who are most likely to want to buy your product or service. Think of it as drawing a circle around your perfect customers. The better you can draw this circle, the easier it is to…
Fake Apology Marketing 2.o
In the high-stakes arena of modern branding, a crisis is inevitable. A product fails, an offensive ad airs, a CEO makes a gaffe. In the wake of public outrage, the corporate playbook dictates one immediate response: issue an apology. But in an age of performative wokeness and carefully curated social media personas, a new, dangerous trend has emerged—Fake Apology Marketing. This is the practice of offering a statement that looks like an apology, sounds like an apology, but strategically avoids accepting real responsibility, expressing genuine empathy, or committing to meaningful change.Fake Apology Marketing These non-apologies are crafted by legal and PR teams to placate anger without admitting liability. However, in a world where consumers are more media-literate and skeptical than ever, these attempts often backfire spectacularly, transforming a single misstep into a prolonged crisis of trust.Fake Apology Marketing The Anatomy of a Fake Apology: Decoding the Corporate Playbook A…