Target Market
Imagine you’re throwing a birthday party. You wouldn’t invite every single person you’ve ever met, right? You’d invite your close friends and family—the people who know you, like the same things, and will be excited to celebrate with you. Running a business is a lot like that party. You can’t talk to everyone in the world. It’s too exhausting, too expensive, and most people just won’t be interested. Instead, you need to find your business’s “best friends”—the group of people who will love what you do the most. This group has a special name: your Target Market. Chapter 1: So, What Exactly IS a Target Market? In simple words: A Target Market is a specific group of people who are most likely to want to buy your product or service. Think of it as drawing a circle around your perfect customers. The better you can draw this circle, the easier it is to…